EXPERIENCE

DIGITAL MARKETING MANAGER
KOLTER URBAN |  2016 - PRESENT

  • Develop and execute robust omni-channel digital marketing campaigns.

  • Responsible for media budgets exceeding $1,000,000 annually.

  • Website development with emphasis on UX, SEO and lead generation.

  • Social media management with emphasis on brand awareness and lead generation.

  • Design, coding and deployment of email marketing campaigns.

  • Partnered with sales teams to drive qualified traffic into sales galleries.

  • Management of local and national SEM and paid social media campaigns.

  • Responsible for sales gallery digital technology and presentation enhancements.

DIGITAL MARKETING MANAGER
STANTON OPTICAL |  2014 - 2016

  • Managed a digital marketing team with direct revenue impact of 40+ retail sites.

  • Created digital strategy including SEO, SEM, email marketing and social media.

  • Partnered with customer service to improve conversion rates and reputation.

  • Developed SEM strategy to increase conversion rates while reducing monthly spend.

  • Redesigned and optimized two national websites that increased traffic and revenue.

SEO MANAGER
RED SPOT INTERACTIVE |  2011 - 2014

  • Responsible for the development of digital marketing strategies for 120+ websites.

  • Developed local SEO strategy for increased visibility in local search engine results.

  • Monitored traffic levels and created continuous SEO campaigns to improve exposure.

  • Developed link building campaigns and content marketing initiatives.

  • Managed and optimized AdWords campaigns exceeding $100,000 annually.

MARKETING ACCOUNT MANAGER
RED SPOT INTERACTIVE |  2008 - 2011

  • Managed development and launch of new client websites from concept to completion.

  • Provided marketing strategy to improve lead generation and customer acquisition.

  • Optimized website design and lead follow up to improve lead volume and conversion.

  • Trained account management team on new technology, strategies and client onboarding.

ACCOUNT EXECUTIVE
COTTON & COMPANY |  2006 - 2008

  • Executed targeted marketing campaigns through digital and traditional media.

  • Managed the creation of print collateral including direct mail, brochures and portfolios.

  • Trained new employees on company technology and client management protocols.

EDUCATION

ST BONAVENTURE UNIVERSITY
Bachelor's Degree in Marketing |  2001 - 2005

EXPERTISE

  • Marketing Strategy

  • Team Leadership

  • Brand Building

  • Creative Planning

  • Graphic Design

  • Lead Generation & Retention

  • Search Engine Optimization

  • Search Engine Marketing

  • Email Design & Programming

  • Web Design & Development

  • Social Media Management

TECHNOLOGY

  • Adobe Creative Suite

  • HTML / CSS

  • MailChimp

  • Salesforce, HubSpot, Marketo WordPress, SquareSpace

  • Google AdWords, Analytics

  • Microsoft Office